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Organiese markte beloop $ 31 miljoen aan verkope en meer nuus

Organiese markte beloop $ 31 miljoen aan verkope en meer nuus


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In vandag se Weekly Media Mix brei Cheesecake Factory uit na die Midde -Ooste, plus Wheat Thins se nuwe advertensie

Arthur Bovino

Organiese verkope beloop $ 31 miljoen.

Die Daily Meal's Weekly Media Mix maak die week se groot kosverhale af.

Nywerheid

Die sektor vir organiese voedsel het meer as $ 31 miljard se verkope bereik en 'n halfmiljoen werkgeleenthede geskep. [Eet en drink digitaal]

Restaurante

Die kaaskoekfabriek bespreek of nuwe wortels in die Midde -Ooste geplant moet word. [Restaurant Nuus]

Skaamte van die week

'N Fast-food-kliënt het 'n pornogrpahiese tekening in sy burgerdoos gevind-en wie weet wat nog. [Grubstreet]

Produkte

Tracy Morgan - en 'n gerbil - speel 'n rol in die nuutste (en effens bisarre) advertensie van Tarwe -dun. [Huffington Post]

Wêreld Nuus

Alle oë is vandeesweek op die British Pies Awards toegeken om die lekkerste gebak te kroon. [Voog]

Sjefs en persoonlikhede

Die sjefs van die "beste restaurant ter wêreld," Noma, deel hul persoonlike resepte. [Wall Street Journal]


Is 'Cheers' $ 120 miljoen werd? : Televisie: Paramount dink so. Maar om die program te hernu, sou die kostebewuste NBC afstand doen van al die advertensie-inkomste wat gegenereer word deur die top-gegradeerde treffer.

Paramount Pictures Corp., wat onlangs 'n baie gepubliseerde veldtog begin het om die stygende koste van die maak van films en televisieprogramme te beheer, eis $ 120 miljoen van NBC om die trefferkomedie "Cheers" vir 'n 10de seisoen te hernu.

Die prys wat Paramount op die hernuwing van 'Cheers' gesit het, is byna vier keer die fooi wat NBC tans betaal, en sou dit die duurste TV -reeks in die geskiedenis van televisie maak. Die bedrag sal ook gelyk wees aan NBC se totale advertensie -inkomste uit die program.

Die opsietydperk van NBC om 'Cheers' te hernu, het op 1 Februarie verstryk, het netwerkbronne gesê, en amptenare van NBC en Paramount het die naweek vergader sonder om tot 'n ooreenkoms te kom.

Bronne het gesê Paramount het ABC en CBS genader oor sy aanbod, wat ander toekomstige vertonings kan insluit in 'n pakket ter waarde van $ 120 miljoen. Maar tot dusver het albei netwerke teruggehou en gesê dat sulke koste nie in die huidige sagte advertensiemark ondersteun kan word nie.

NBC, die dominante netwerk in die beste tyd vir die afgelope vyf jaar, staar 'n gevaarlike tyd in die gesig. Die netwerk het die seisoen begin as die wenner van die beste tyd, maar is nou slegs 0,2 punte voor ABC en 0,5 graderings voor CBS.

'' Cheers 'is nou al nege jaar 'n belangrike program vir NBC,' sê Betsy Frank, senior vise -president van die reklamebureau Saatchi & Saatchi in New York. 'Maar die posisie waarin die netwerk hierdie jaar is, maak dit nog belangriker.'

Sy glo egter dat NBC werklik geen ander keuse het as om die program te hernu nie. 'Dit is 'n onderneming van persepsies, en die idee dat NBC sy program met die hoogste telling verloor, is iets wat ek dink die netwerk ten alle koste sou wou vermy.

Robert Broder, 'n agent wat die uitvoerende vervaardigers van die reeks verteenwoordig, die broers Glen en Les Charles en Charles Burrows, het gesê dat die waarde van 'Cheers' vir NBC vanjaar aansienlik toegeneem het sedert dit 'The Cosby Show' vervang het as die gewildste program in televisie.

'Daar is geen twyfel dat die netwerk wat' Cheers 'uitsaai volgende jaar die nommer 1 -netwerk sal wees nie,' het hy gesê.

Terwyl NBC die premietydgraderings afgeneem het, is vyf van sy programme met die hoogste telling tans hernu. Reekse soos “Cheers”, “The Cosby Show”, “A Different World”, “Golden Girls” en “Matlock” het almal kontrakte wat aan die einde van hierdie seisoen verstryk.

Beide Paramount en NBC wou nie kommentaar lewer nie. Maar een senior NBC -uitvoerende beampte, wat anonimiteit versoek het, was vasbeslote dat die netwerk nie aan Paramount se hernuwingsvoorwaardes sou voldoen nie. Die uitvoerende gesag het gesê NBC sal nie toelaat dat 'Cheers' 'n 'verliesleier' vir die netwerk word nie, soortgelyk aan wat vanjaar met 'The Cosby Show' gebeur het.

Carsey-Warner Co. het verlede jaar probeer om 'n "tekenbonus" van $ 100 miljoen van NBC te onttrek om 'n vyfde seisoen van "The Cosby Show" te hernu. Die vervaardigers was onsuksesvol in hul pogings, maar het daarin geslaag om die netwerk $ 2 miljoen vir elke episode te betaal, wat die totale waarde van die hernuwing op $ 48 miljoen te staan ​​bring.

NBC betaal Paramount tans 'n lisensiegeld van $ 1,25 miljoen vir elke episode van "Cheers." Vanjaar se bestelling van 25 episodes van 'n halfuur kos die netwerk ongeveer $ 31 miljoen. Netwerkbronne het gesê Paramount wil die lisensiegeld met 284% verhoog tot $ 4,8 miljoen per episode.

Volgens kundige bronne het Paramount sy vraagprys gegrond-op die advertensie-inkomste wat NBC verdien uit die 'Cheers' Donderdagaand. Die ateljee het ook aan NBC gesê dat dit nie finansieel die moeite werd sal wees om voort te gaan met die vervaardiging van 'Cheers' as NBC nie met die nuwe bepalings instem nie.

Paramount het beraam dat NBC gemiddeld $ 330,000 verdien vir elke advertensie van 30 sekondes in 'Cheers', of 'n totaal van $ 2,6 miljoen per episode. Jaarliks ​​bring 'Cheers' NBC ongeveer $ 115 miljoen aan advertensie -inkomste. Op grond van die berekening van Paramount, sou "Cheers" ongeveer 40% van die NBC se geraamde netwerkwins van 1991 van $ 200 miljoen uitmaak.

'Cheers' kos Paramount $ 2,2 miljoen per episode om te maak, sodat dit ongeveer $ 1 miljoen verloor vir elke episode wat dit aan NBC lisensieer. Die program kos soveel om te maak, veral as gevolg van die stewige salarisse vir sy groot rolverdeling. Star Ted Danson verdien byvoorbeeld $ 450 000 per episode.

Volgens 'n bestuurder wat vertroud is met die onderhandelinge, het Paramount byna 'n dekade lank tekorte op "Cheers" geabsorbeer en verloor hy tans meer as $ 25 miljoen jaarliks ​​aan produksiekoste. Die ateljee se standpunt is dat dit nie kan bekostig om voort te gaan met die vervaardiging van 'Cheers' in die rooi nie, veral vir 'n vertoning wat so waardevol is vir NBC.

Die ateljee se deurlopende strategie-redes dat die 247 aflewerings wat reeds in herhalings bestaan, voldoende is, en dat 25 nie die inkomste van sindikasie betekenisvol sou verhoog nie, het 'n uitvoerende hoof gesê.

Paramount het herhalings van "Cheers" in 1984 begin verkoop nadat die reeks twee jaar op die netwerk was. Tot dusver het 'Cheers' meer as $ 315 miljoen se herhalingsverkope opgelewer, wat dit een van die winsgewendste TV -reekse in die geskiedenis gemaak het.

Die regverdiging van die ateljee om so 'n skerp hernuwingsfooi te vra, is gebaseer op die redenasie dat trefferprogramme groot winste vir netwerke verdien, en die produsent moet uiteindelik in die inkomste deel. Volgens Paramount se skatting het "Cheers" NBC meer as $ 500 miljoen se advertensie -inkomste verdien sedert dit in 1982 op die lug verskyn het.

'N Uitvoerende ateljee het gesê Paramount weet dat hardebalvereistes die netwerk eendag kan laat terugval. Paramount het twee ander programme op NBC, "Wings" en "Dear John", en 'n komende reeks vervaardig deur Ted Danson. En Paramount wil NBC nie as koper van TV -programme verloor nie.

Een moontlike uitkoms van die onderhandelinge is dat Paramount sal instem om bykomende nuwe programme aan NBC te verskaf as deel van 'n hernuwing vir "Cheers."

DALENDE KYK VIR NBC se TOP-vertonings Alhoewel NBC se premietydgraderings sedert 1985 met 27% gedaal het, bly 'Cheers' relatief stabiel en het dit baie stadiger gedaal as die ander komedies van die netwerk. "Cheers" -graderings het sedert 1985 'n marginale 10% gedaal, vergeleke met 49% vir "The Cosby Show", 22% vir "Golden Girls" en 30% vir "A Different World" sedert dit in 1987 begin het. Al vier die vertonings is vir hernuwing.

Graderings geld vir die beste tydseisoen wat van September tot April duur. Graderings vir die huidige 1990-91-seisoen is tot en met 3 Februarie.


Is 'Cheers' $ 120 miljoen werd? : Televisie: Paramount dink so. Maar om die program te hernu, sou die kostebewuste NBC afstand doen van al die advertensie-inkomste wat gegenereer word deur die top-gegradeerde treffer.

Paramount Pictures Corp., wat onlangs 'n baie gepubliseerde veldtog begin het om die stygende koste van die maak van films en televisieprogramme te beheer, eis $ 120 miljoen van NBC om die trefferkomedie "Cheers" vir 'n 10de seisoen te hernu.

Die prys wat Paramount op die hernuwing van 'Cheers' gesit het, is byna vier keer die fooi wat NBC tans betaal, en sou dit die duurste TV -reeks in die geskiedenis van televisie maak. Die bedrag sal ook gelyk wees aan NBC se totale advertensie -inkomste uit die program.

Die opsietydperk van NBC om "Cheers" te hernu, het op 1 Februarie verstryk, het netwerkbronne gesê, en amptenare van NBC en Paramount het die naweek vergader sonder om tot 'n ooreenkoms te kom.

Bronne het gesê Paramount het ABC en CBS genader oor sy aanbod, wat ander toekomstige vertonings kan insluit in 'n pakket ter waarde van $ 120 miljoen. Maar tot dusver het albei netwerke teruggehou en gesê dat sulke koste nie in die huidige sagte advertensiemark ondersteun kan word nie.

NBC, die dominante netwerk in prime time die afgelope vyf jaar, staar 'n gevaarlike tyd in die gesig. Die netwerk het die seisoen begin as die wenner van die beste tyd, maar is nou slegs 0,2 punte voor ABC en 0,5 graderings voor CBS.

'' Cheers 'is nou al nege jaar 'n belangrike program vir NBC,' sê Betsy Frank, senior vise -president van die reklamebureau Saatchi & Saatchi in New York. 'Maar die posisie waarin die netwerk hierdie jaar is, maak dit nog belangriker.'

Sy glo egter dat NBC werklik geen ander keuse het as om die program te hernu nie. 'Dit is 'n onderneming van persepsies, en die idee dat NBC sy program met die hoogste telling verloor, is iets wat ek dink die netwerk ten alle koste sou wou vermy.

Robert Broder, 'n agent wat die uitvoerende vervaardigers van die reeks verteenwoordig, die broers Glen en Les Charles en Charles Burrows, het gesê dat die waarde van 'Cheers' vir NBC vanjaar aansienlik toegeneem het sedert dit 'The Cosby Show' vervang het as die gewildste program in televisie.

'Daar is geen twyfel dat die netwerk wat' Cheers 'uitsaai volgende jaar die nommer 1 -netwerk sal wees nie,' het hy gesê.

Terwyl NBC die premietydgraderings afgeneem het, is vyf van sy programme met die hoogste gegradueerdheid hernu. Reekse soos “Cheers”, “The Cosby Show”, “A Different World”, “Golden Girls” en “Matlock” het almal kontrakte wat aan die einde van hierdie seisoen verstryk.

Beide Paramount en NBC wou nie kommentaar lewer nie. Maar een senior NBC -uitvoerende beampte, wat anonimiteit versoek het, was vasbeslote dat die netwerk nie aan Paramount se hernuwingsvoorwaardes sou voldoen nie. Die uitvoerende gesag het gesê NBC sal nie toelaat dat 'Cheers' 'n 'verliesleier' vir die netwerk word nie, soortgelyk aan wat vanjaar met 'The Cosby Show' gebeur het.

Carsey-Warner Co. het verlede jaar probeer om 'n "tekenbonus" van $ 100 miljoen van NBC te onttrek om 'n vyfde seisoen van "The Cosby Show" te hernu. Die vervaardigers was onsuksesvol, maar het daarin geslaag om die netwerk $ 2 miljoen vir elke episode te betaal, wat die totale waarde van die hernuwing op $ 48 miljoen beloop.

NBC betaal Paramount tans 'n lisensiegeld van $ 1,25 miljoen vir elke episode van "Cheers." Vanjaar se bestelling van 25 episodes van 'n halfuur kos die netwerk ongeveer $ 31 miljoen. Netwerkbronne het gesê Paramount wil die lisensiegeld met 284% verhoog tot $ 4,8 miljoen per episode.

Volgens kundige bronne het Paramount sy vraagprys gegrond-op die advertensie-inkomste wat NBC verdien uit die 'Cheers' Donderdagaand. Die ateljee het ook aan NBC gesê dat dit nie finansieel die moeite werd sal wees om voort te gaan met die vervaardiging van 'Cheers' as NBC nie met die nuwe bepalings instem nie.

Paramount het beraam dat NBC gemiddeld $ 330,000 verdien vir elke advertensie van 30 sekondes in 'Cheers', of 'n totaal van $ 2,6 miljoen per episode. Jaarliks ​​bring 'Cheers' NBC ongeveer $ 115 miljoen aan advertensie -inkomste. Op grond van die berekening van Paramount, sou "Cheers" ongeveer 40% van die geraamde NBC se 1991 netwerkwins van $ 200 miljoen uitmaak.

'Cheers' kos Paramount $ 2,2 miljoen per episode om te maak, sodat dit ongeveer $ 1 miljoen verloor vir elke episode wat dit aan NBC lisensieer. Die program kos soveel om te maak, veral as gevolg van die stewige salarisse vir sy groot rolverdeling. Star Ted Danson verdien byvoorbeeld $ 450 000 per episode.

Volgens 'n bestuurder wat vertroud is met die onderhandelinge, het Paramount byna 'n dekade lank tekorte op "Cheers" geabsorbeer en verloor hy tans meer as $ 25 miljoen jaarliks ​​aan produksiekoste. Die ateljee se standpunt is dat dit nie kan bekostig om voort te gaan met die vervaardiging van 'Cheers' in die rooi nie, veral vir 'n vertoning wat so waardevol is vir NBC.

Die ateljee se deurlopende strategie-redes dat die 247 aflewerings wat reeds in herhalings bestaan, voldoende is, en dat 25 nie die inkomste van sindikasie betekenisvol sou verhoog nie, het 'n uitvoerende hoof gesê.

Paramount het herhalings van "Cheers" in 1984 begin verkoop nadat die reeks twee jaar op die netwerk was. Tot dusver het 'Cheers' meer as $ 315 miljoen se herhalingsverkope opgelewer, wat dit een van die winsgewendste TV -reekse in die geskiedenis gemaak het.

Die regverdiging van die ateljee om so 'n skerp hernuwingsfooi te vra, is gebaseer op die redenasie dat trefferprogramme groot winste vir netwerke verdien, en die produsent moet uiteindelik in die inkomste deel. Volgens Paramount se skatting het "Cheers" NBC meer as $ 500 miljoen se advertensie -inkomste verdien sedert dit in 1982 op die lug verskyn het.

'N Uitvoerende ateljee het gesê Paramount weet dat hardebalvereistes die netwerk eendag kan laat terugval. Paramount het twee ander programme op NBC, "Wings" en "Dear John", en 'n komende reeks vervaardig deur Ted Danson. En Paramount wil NBC nie as koper van TV -programme verloor nie.

Een moontlike uitkoms van die onderhandelinge is dat Paramount sal instem om bykomende nuwe programme aan NBC te verskaf as deel van 'n hernuwing vir "Cheers."

DALENDE KYK VIR NBC se TOP-vertonings Alhoewel NBC se premietydgraderings sedert 1985 met 27% geërodeer het, bly "Cheers" relatief stabiel en het dit baie stadiger gedaal as die ander komedies van die netwerk. "Cheers" -graderings het sedert 1985 'n marginale 10% gedaal, vergeleke met 49% vir "The Cosby Show", 22% vir "Golden Girls" en 30% vir "A Different World" sedert dit in 1987 begin het. Al vier die vertonings is vir hernuwing.

Graderings geld vir die beste tydseisoen wat van September tot April duur. Graderings vir die huidige 1990-91-seisoen is tot en met 3 Februarie.


Is 'Cheers' $ 120 miljoen werd? : Televisie: Paramount dink so. Maar om die program te hernu, sou die kostebewuste NBC afstand doen van al die advertensie-inkomste wat gegenereer word deur die top-gegradeerde treffer.

Paramount Pictures Corp., wat onlangs 'n baie gepubliseerde veldtog begin het om die stygende koste van die maak van films en televisieprogramme te beheer, eis $ 120 miljoen van NBC om die trefferkomedie "Cheers" vir 'n 10de seisoen te hernu.

Die prys wat Paramount op die hernuwing van 'Cheers' gesit het, is byna vier keer die fooi wat NBC tans betaal, en sou dit die duurste TV -reeks in die geskiedenis van televisie maak. Die bedrag sal ook gelyk wees aan NBC se totale advertensie -inkomste uit die program.

Die opsietydperk van NBC om 'Cheers' te hernu, het op 1 Februarie verstryk, het netwerkbronne gesê, en amptenare van NBC en Paramount het die naweek vergader sonder om tot 'n ooreenkoms te kom.

Bronne het gesê Paramount het ABC en CBS genader oor sy aanbod, wat ander toekomstige vertonings kan insluit in 'n pakket ter waarde van $ 120 miljoen. Maar tot dusver het albei netwerke teruggehou en gesê dat sulke koste nie in die huidige sagte advertensiemark ondersteun kan word nie.

NBC, die dominante netwerk in prime time die afgelope vyf jaar, staar 'n gevaarlike tyd in die gesig. Die netwerk het die seisoen begin as die wenner van die beste tyd, maar is nou slegs 0,2 punte voor ABC en 0,5 graderings voor CBS.

'' Cheers 'is nou al nege jaar 'n belangrike program vir NBC,' sê Betsy Frank, senior vise -president van die reklamebureau Saatchi & Saatchi in New York. 'Maar die posisie waarin die netwerk hierdie jaar is, maak dit nog belangriker.'

Sy glo egter dat NBC werklik geen ander keuse het as om die program te hernu nie. 'Dit is 'n onderneming van persepsies, en die idee dat NBC sy program met die hoogste telling verloor, is iets wat ek dink die netwerk ten alle koste sou wou vermy.

Robert Broder, 'n agent wat die uitvoerende vervaardigers van die reeks, die broers Glen en Les Charles en Charles Burrows, verteenwoordig, het gesê dat die waarde van 'Cheers' vir NBC vanjaar aansienlik toegeneem het sedert dit 'The Cosby Show' as die gewildste vertoning vervang het in televisie.

'Daar is geen twyfel dat die netwerk wat' Cheers 'uitsaai volgende jaar die nommer 1 -netwerk sal wees nie,' het hy gesê.

Terwyl NBC die premietydgraderings afgeneem het, is vyf van sy programme met die hoogste gegradueerdheid hernu. Reekse soos “Cheers”, “The Cosby Show”, “A Different World”, “Golden Girls” en “Matlock” het almal kontrakte wat aan die einde van hierdie seisoen verstryk.

Beide Paramount en NBC wou nie kommentaar lewer nie. Maar een senior NBC -uitvoerende beampte, wat anonimiteit versoek het, was vasbeslote dat die netwerk nie aan Paramount se hernuwingsvoorwaardes sou voldoen nie. Die uitvoerende gesag het gesê NBC sal nie toelaat dat 'Cheers' 'n 'verliesleier' vir die netwerk word nie, soortgelyk aan wat vanjaar met 'The Cosby Show' gebeur het.

Carsey-Warner Co. het verlede jaar probeer om 'n "tekenbonus" van $ 100 miljoen van NBC te onttrek om 'n vyfde seisoen van "The Cosby Show" te hernu. Die vervaardigers was onsuksesvol, maar het daarin geslaag om die netwerk $ 2 miljoen vir elke episode te betaal, wat die totale waarde van die hernuwing op $ 48 miljoen beloop.

NBC betaal Paramount tans 'n lisensiegeld van $ 1,25 miljoen vir elke episode van "Cheers." Vanjaar se bestelling van 25 episodes van 'n halfuur kos die netwerk ongeveer $ 31 miljoen. Netwerkbronne het gesê Paramount wil die lisensiegeld met 284% verhoog tot $ 4,8 miljoen per episode.

Volgens kundige bronne het Paramount sy vraagprys gegrond-op die advertensie-inkomste wat NBC verdien uit die 'Cheers' Donderdagaand. Die ateljee het ook aan NBC gesê dat dit nie finansieel die moeite werd sal wees om voort te gaan met die vervaardiging van 'Cheers' as NBC nie met die nuwe bepalings instem nie.

Paramount het beraam dat NBC gemiddeld $ 330,000 verdien vir elke advertensie van 30 sekondes in 'Cheers', of 'n totaal van $ 2,6 miljoen per episode. Jaarliks ​​bring 'Cheers' NBC ongeveer $ 115 miljoen aan advertensie -inkomste. Op grond van die berekening van Paramount, sou "Cheers" ongeveer 40% van die geraamde NBC se 1991 netwerkwins van $ 200 miljoen uitmaak.

'Cheers' kos Paramount $ 2,2 miljoen per episode om te maak, sodat dit ongeveer $ 1 miljoen verloor vir elke episode wat dit aan NBC lisensieer. Die program kos soveel om te maak, veral as gevolg van die stewige salarisse vir sy groot rolverdeling. Star Ted Danson verdien byvoorbeeld $ 450 000 per episode.

Volgens 'n bestuurder wat vertroud is met die onderhandelinge, het Paramount byna 'n dekade lank tekorte op "Cheers" geabsorbeer en verloor hy tans meer as $ 25 miljoen jaarliks ​​aan produksiekoste. Die ateljee se standpunt is dat dit nie kan bekostig om voort te gaan met die vervaardiging van 'Cheers' in die rooi nie, veral vir 'n vertoning wat so waardevol is vir NBC.

Die ateljee se deurlopende strategie-redes dat die 247 aflewerings wat reeds in herhalings bestaan, voldoende is, en dat 25 nie die inkomste van sindikasie betekenisvol sou verhoog nie, het 'n uitvoerende hoof gesê.

Paramount het herhalings van "Cheers" in 1984 begin verkoop nadat die reeks twee jaar op die netwerk was. Tot dusver het 'Cheers' meer as $ 315 miljoen se herhalingsverkope opgelewer, wat dit een van die winsgewendste TV -reekse in die geskiedenis gemaak het.

Die regverdiging van die ateljee om so 'n skerp hernuwingsfooi te vra, is gebaseer op die redenasie dat trefferprogramme groot winste vir netwerke verdien, en die produsent moet uiteindelik in die inkomste deel. Volgens Paramount se skatting het "Cheers" NBC meer as $ 500 miljoen se advertensie -inkomste verdien sedert dit in 1982 op die lug verskyn het.

'N Uitvoerende ateljee het gesê Paramount weet dat hardebalvereistes die netwerk eendag kan laat terugval. Paramount het twee ander programme op NBC, "Wings" en "Dear John", en 'n komende reeks vervaardig deur Ted Danson. En Paramount wil NBC nie as koper van TV -programme verloor nie.

Een moontlike uitkoms van die onderhandelinge is dat Paramount sal instem om bykomende nuwe programme aan NBC te verskaf as deel van 'n hernuwing vir "Cheers."

DALENDE KYK VIR NBC se TOP-vertonings Alhoewel NBC se premietydgraderings sedert 1985 met 27% gedaal het, bly 'Cheers' relatief stabiel en het dit baie stadiger gedaal as die ander komedies van die netwerk. "Cheers" -graderings het sedert 1985 'n marginale 10% gedaal, vergeleke met 49% vir "The Cosby Show", 22% vir "Golden Girls" en 30% vir "A Different World" sedert dit in 1987 begin het. Al vier die vertonings is vir hernuwing.

Graderings geld vir die beste tydseisoen wat van September tot April duur. Graderings vir die huidige 1990-91-seisoen is tot en met 3 Februarie.


Is 'Cheers' $ 120 miljoen werd? : Televisie: Paramount dink so. Maar om die program te hernu, sou die kostebewuste NBC afstand doen van al die advertensie-inkomste wat gegenereer word deur die top-gegradeerde treffer.

Paramount Pictures Corp., wat onlangs 'n baie gepubliseerde veldtog begin het om die stygende koste van die maak van films en televisieprogramme te beheer, eis $ 120 miljoen van NBC om die trefferkomedie "Cheers" vir 'n 10de seisoen te hernu.

Die prys wat Paramount op die hernuwing van 'Cheers' gesit het, is byna vier keer die fooi wat NBC tans betaal, en sou dit die duurste TV -reeks in die geskiedenis van televisie maak. Die bedrag sal ook gelyk wees aan NBC se totale advertensie -inkomste uit die program.

Die opsietydperk van NBC om "Cheers" te hernu, het op 1 Februarie verstryk, het netwerkbronne gesê, en amptenare van NBC en Paramount het die naweek vergader sonder om tot 'n ooreenkoms te kom.

Bronne het gesê Paramount het ABC en CBS genader oor sy aanbod, wat ander toekomstige vertonings kan insluit in 'n pakket ter waarde van $ 120 miljoen. Maar tot dusver het albei netwerke teruggehou en gesê dat sulke koste nie in die huidige sagte advertensiemark ondersteun kan word nie.

NBC, die dominante netwerk in die beste tyd vir die afgelope vyf jaar, staar 'n gevaarlike tyd in die gesig. Die netwerk het die seisoen begin as die wenner van die beste tyd, maar is nou slegs 0,2 punte voor ABC en 0,5 graderings voor CBS.

'' Cheers 'is nou al nege jaar 'n belangrike program vir NBC,' het Betsy Frank, senior vise -president by die New York -reklamebureau Saatchi & Saatchi, gesê. 'Maar die posisie waarin die netwerk hierdie jaar is, maak dit nog belangriker.'

Sy glo egter dat NBC werklik geen ander keuse het as om die program te hernu nie. 'Dit is 'n onderneming van persepsies, en die idee dat NBC sy program met die hoogste telling verloor, is iets wat ek dink die netwerk ten alle koste sou wou vermy.

Robert Broder, 'n agent wat die uitvoerende vervaardigers van die reeks verteenwoordig, die broers Glen en Les Charles en Charles Burrows, het gesê dat die waarde van 'Cheers' vir NBC vanjaar aansienlik toegeneem het sedert dit 'The Cosby Show' vervang het as die gewildste program in televisie.

'Daar is geen twyfel dat die netwerk wat' Cheers 'uitsaai volgende jaar die nommer 1 -netwerk sal wees nie,' het hy gesê.

Terwyl NBC die premietydgraderings afgeneem het, is vyf van die gewildste programme wat hernu kan word, hernu. Reekse soos “Cheers”, “The Cosby Show”, “A Different World”, “Golden Girls” en “Matlock” het almal kontrakte wat aan die einde van hierdie seisoen verstryk.

Beide Paramount en NBC wou nie kommentaar lewer nie. Maar een senior NBC -uitvoerende beampte, wat anonimiteit versoek het, was vasbeslote dat die netwerk nie aan Paramount se hernuwingsvoorwaardes sou voldoen nie. Die uitvoerende gesag het gesê NBC sal nie toelaat dat 'Cheers' 'n 'verliesleier' vir die netwerk word nie, soortgelyk aan wat vanjaar met 'The Cosby Show' gebeur het.

Carsey-Warner Co. het verlede jaar probeer om 'n "tekenbonus" van $ 100 miljoen van NBC te onttrek om 'n vyfde seisoen van "The Cosby Show" te hernu. Die vervaardigers was onsuksesvol, maar het daarin geslaag om die netwerk $ 2 miljoen vir elke episode te betaal, wat die totale waarde van die hernuwing op $ 48 miljoen beloop.

NBC betaal Paramount tans 'n lisensiegeld van $ 1,25 miljoen vir elke episode van "Cheers." Vanjaar se bestelling van 25 episodes van 'n halfuur kos die netwerk ongeveer $ 31 miljoen. Netwerkbronne het gesê Paramount wil die lisensiegeld met 284% verhoog tot $ 4,8 miljoen per episode.

Volgens kundige bronne het Paramount sy vraagprys gegrond-op die advertensie-inkomste wat NBC verdien uit die 'Cheers' Donderdagaand. Die ateljee het ook aan NBC gesê dat dit nie finansieel die moeite werd sal wees om voort te gaan met die vervaardiging van 'Cheers' as NBC nie met die nuwe bepalings instem nie.

Paramount het beraam dat NBC gemiddeld $ 330,000 verdien vir elke advertensie van 30 sekondes in 'Cheers', of 'n totaal van $ 2,6 miljoen per episode. Jaarliks ​​bring 'Cheers' NBC ongeveer $ 115 miljoen aan advertensie -inkomste. Op grond van die berekening van Paramount, sou "Cheers" ongeveer 40% van die geraamde NBC se 1991 netwerkwins van $ 200 miljoen uitmaak.

'Cheers' kos Paramount $ 2,2 miljoen per episode om te maak, sodat dit ongeveer $ 1 miljoen verloor vir elke episode wat dit aan NBC lisensieer. Die program kos soveel om te maak, veral as gevolg van die stewige salarisse vir sy groot rolverdeling. Star Ted Danson verdien byvoorbeeld $ 450 000 per episode.

Volgens 'n uitvoerende beampte wat vertroud is met die onderhandelinge, het Paramount byna 'n dekade lank tekorte op "Cheers" geabsorbeer en verloor hy tans meer as $ 25 miljoen jaarliks ​​aan produksiekoste. Die ateljee se standpunt is dat dit nie kan bekostig om voort te gaan met die vervaardiging van 'Cheers' in die rooi nie, veral vir 'n vertoning wat so waardevol is vir NBC.

Die ateljee se deurlopende strategie-redes dat die 247 aflewerings wat reeds in herhalings bestaan, voldoende is, en dat 25 nie die inkomste van sindikasie betekenisvol sou verhoog nie, het 'n uitvoerende hoof gesê.

Paramount het herhalings van "Cheers" in 1984 begin verkoop nadat die reeks twee jaar op die netwerk was. Tot dusver het 'Cheers' meer as $ 315 miljoen se herhalingsverkope opgelewer, wat dit een van die winsgewendste TV -reekse in die geskiedenis gemaak het.

Die regverdiging van die ateljee om so 'n skerp hernuwingsfooi te vra, is gebaseer op die redenasie dat trefferprogramme groot winste vir netwerke verdien, en die produsent moet uiteindelik in die inkomste deel. Volgens Paramount se skatting het "Cheers" NBC meer as $ 500 miljoen se advertensie -inkomste verdien sedert dit in 1982 op die lug verskyn het.

'N Uitvoerende ateljee het gesê Paramount weet dat hardebalvereistes die netwerk eendag kan laat terugval. Paramount het twee ander programme op NBC, "Wings" en "Dear John", en 'n komende reeks vervaardig deur Ted Danson. En Paramount wil NBC nie as koper van TV -programme verloor nie.

Een moontlike uitkoms van die onderhandelinge is dat Paramount sal instem om bykomende nuwe programme aan NBC te verskaf as deel van 'n hernuwing vir "Cheers."

DALENDE KYK VIR NBC se TOP-vertonings Alhoewel NBC se premietydgraderings sedert 1985 met 27% gedaal het, bly 'Cheers' relatief stabiel en het dit baie stadiger gedaal as die ander komedies van die netwerk. "Cheers" -graderings het sedert 1985 'n marginale 10% gedaal, vergeleke met 49% vir "The Cosby Show", 22% vir "Golden Girls" en 30% vir "A Different World" sedert dit in 1987 begin het. Al vier die vertonings is vir hernuwing.

Graderings geld vir die beste tydseisoen wat van September tot April duur. Graderings vir die huidige 1990-91-seisoen is tot en met 3 Februarie.


Is 'Cheers' $ 120 miljoen werd? : Televisie: Paramount dink so. Maar om die program te hernu, sou die kostebewuste NBC afstand doen van al die advertensie-inkomste wat gegenereer word deur die top-gegradeerde treffer.

Paramount Pictures Corp., wat onlangs 'n baie gepubliseerde veldtog begin het om die stygende koste van die maak van films en televisieprogramme te beheer, eis $ 120 miljoen van NBC om die trefferkomedie "Cheers" vir 'n 10de seisoen te hernu.

Die prys wat Paramount op die hernuwing van 'Cheers' gesit het, is byna vier keer die fooi wat NBC tans betaal, en sou dit die duurste TV -reeks in die geskiedenis van televisie maak. Die bedrag sal ook gelyk wees aan NBC se totale advertensie -inkomste uit die program.

Die opsietydperk van NBC om "Cheers" te hernu, het op 1 Februarie verstryk, het netwerkbronne gesê, en amptenare van NBC en Paramount het die naweek vergader sonder om tot 'n ooreenkoms te kom.

Bronne het gesê Paramount het ABC en CBS genader oor sy aanbod, wat ander toekomstige vertonings kan insluit in 'n pakket ter waarde van $ 120 miljoen. Maar tot dusver het albei netwerke teruggehou en gesê dat sulke koste nie in die huidige sagte advertensiemark ondersteun kan word nie.

NBC, die dominante netwerk in die beste tyd vir die afgelope vyf jaar, staar 'n gevaarlike tyd in die gesig. Die netwerk het die seisoen begin as die wenner van die beste tyd, maar is nou slegs 0,2 punte voor ABC en 0,5 graderings voor CBS.

'' Cheers 'is nou al nege jaar 'n belangrike program vir NBC,' het Betsy Frank, senior vise -president by die New York -reklamebureau Saatchi & Saatchi, gesê. 'Maar die posisie waarin die netwerk hierdie jaar is, maak dit nog belangriker.'

Sy glo egter dat NBC werklik geen ander keuse het as om die program te hernu nie. 'Dit is 'n onderneming van persepsies, en die idee dat NBC sy program met die hoogste telling verloor, is iets wat ek dink die netwerk ten alle koste sou wou vermy.

Robert Broder, 'n agent wat die uitvoerende vervaardigers van die reeks, die broers Glen en Les Charles en Charles Burrows, verteenwoordig, het gesê dat die waarde van 'Cheers' vir NBC vanjaar aansienlik toegeneem het sedert dit 'The Cosby Show' as die gewildste vertoning vervang het in televisie.

'Daar is geen twyfel dat die netwerk wat' Cheers 'uitsaai volgende jaar die nommer 1 -netwerk sal wees nie,' het hy gesê.

Terwyl NBC die premietydgraderings afgeneem het, is vyf van sy programme met die hoogste telling hernu. Reekse soos “Cheers”, “The Cosby Show”, “A Different World”, “Golden Girls” en “Matlock” het almal kontrakte wat aan die einde van hierdie seisoen verstryk.

Beide Paramount en NBC wou nie kommentaar lewer nie. Maar een senior NBC -uitvoerende beampte, wat anonimiteit versoek het, was vasbeslote dat die netwerk nie aan Paramount se hernuwingsvoorwaardes sou voldoen nie. Die uitvoerende gesag het gesê dat NBC nie toelaat dat "Cheers" 'n "verliesleier" vir die netwerk word nie, soortgelyk aan wat vanjaar met "The Cosby Show" gebeur het.

Carsey-Warner Co. het verlede jaar probeer om 'n "ondertekeningsbonus" van $ 100 miljoen van NBC te onttrek om 'n vyfde seisoen van "The Cosby Show" te hernu. Die vervaardigers was onsuksesvol in hul pogings, maar het daarin geslaag om die netwerk $ 2 miljoen vir elke episode te betaal, wat die totale waarde van die hernuwing op $ 48 miljoen te staan ​​bring.

NBC betaal Paramount tans 'n lisensiegeld van $ 1,25 miljoen vir elke episode van "Cheers." Vanjaar se bestelling van 25 episodes van 'n halfuur kos die netwerk ongeveer $ 31 miljoen. Netwerkbronne het gesê Paramount wil die lisensiegeld met 284% verhoog tot $ 4,8 miljoen per episode.

According to knowledgeable sources, Paramount has based its asking price--on the advertising revenue that NBC earns from the “Cheers” Thursday night time period. The studio also reportedly has told NBC that it will not be financially worthwhile to continue producing “Cheers” if NBC does not agree to the new terms.

Paramount has estimated that NBC earns an average of $330,000 for each 30-second commercial in “Cheers,” or a total of $2.6 million per episode. Annually, “Cheers” brings NBC about $115 million in advertising revenues. Based on Paramount’s calculation, “Cheers” would account for about 40% of NBC’s estimated 1991 network profits of $200 million.

“Cheers” costs Paramount $2.2 million per episode to make, so that it loses about $1 million for every episode it licenses to NBC. The show costs so much to make principally because of the hefty salaries for its large cast. Star Ted Danson, for example, makes $450,000 per episode.

According to an executive familiar with the negotiations, Paramount has absorbed deficits on “Cheers” for nearly a decade and currently loses more than $25 million annually in production costs. The studio’s position is that it cannot afford to continue producing “Cheers” in the red, especially for a show that is so valuable for NBC.

The studio’s go-for-broke strategy reasons that the 247 episodes already in reruns are sufficient an additional 25 would not meaningfully increase syndication revenues, an executive said.

Paramount began selling reruns of “Cheers” in 1984 after the series had been on the network for two years. So far, “Cheers” has generated more than $315 million in rerun sales, making it one of the most profitable TV shows in history.

The studio’s justification for asking for such a steep renewal fee is based on the reasoning that hit shows earn immense profits for networks and the producer should eventually share in those revenues. By Paramount’s estimate, “Cheers” has earned NBC more than $500 million in advertising revenues since it went on the air in 1982.

A studio executive said Paramount knows that hardball demands can lead the network to strike back at the studio one day. Paramount has two other shows on NBC, “Wings” and “Dear John,” and an upcoming series produced by Ted Danson. And Paramount does not want to lose NBC as a buyer of TV programs.

One possible outcome of the negotiations is that Paramount will agree to supply NBC additional new shows as part of any renewal for “Cheers.”

DECLINING VIEWERSHIP FOR NBC’S TOP SHOWS Although NBC’s prime-time ratings have eroded 27% since 1985, “Cheers” remains comparatively stable and has declined at a much slower rate than the network’s other top-rated comedies. “Cheers” ratings have dropped a marginal 10% since 1985, compared to 49% for “The Cosby Show,” 22% for “Golden Girls” and 30% for “A Different World” since it began in 1987. All four shows are up for renewal.

Ratings are for the prime-time season that runs from September to April. Ratings for the current 1990-91 season are through Feb. 3.


Is ‘Cheers’ Worth $120 Million? : Television: Paramount thinks so. But to renew the show, cost-conscious NBC would give up all the ad revenue generated by its top-rated hit.

Paramount Pictures Corp., which recently launched a highly publicized campaign to control the spiraling costs of making movies and television shows, is demanding $120 million from NBC to renew the hit comedy “Cheers” for a 10th season.

The price Paramount has put on renewing “Cheers” is almost four times the fee that NBC currently pays and would make it the most costly TV series in the history of television. The amount also would equal NBC’s total advertising revenue from the show.

NBC’s option period to renew “Cheers” expired Feb. 1, network sources said, and NBC and Paramount officials met over the weekend without coming to an agreement.

Sources said Paramount has approached ABC and CBS about its offer, which could include other future shows in a package worth “well above” $120 million. But so far, both networks have held back, saying such costs could not be supported in the current soft advertising market.

NBC, the dominant network in prime time for the past five years, is facing a perilous juncture. The network began the season as the hands-down prime-time winner but is now only 0.2 rating points ahead of ABC and 0.5 rating points ahead of CBS.

“ ‘Cheers’ has been an important show for NBC for nine years now,” said Betsy Frank, senior vice president at New York advertising agency Saatchi & Saatchi. “But the position the network is in this year makes it even more important.”

She believes, however, that NBC really has no choice but to renew the show. “This is a business of perceptions, and the perception that NBC would lose its highest-rated show is something I think the network would want to avoid at all costs.”

Robert Broder, an agent who represents the show’s executive producers, brothers Glen and Les Charles and Charles Burrows, said the value of “Cheers” to NBC has increased substantially this year since it has supplanted “The Cosby Show” as the top-rated show in television.

“There’s no question that the network that broadcasts ‘Cheers’ would be the No. 1 network next year,” he said.

While NBC has slid in the prime-time ratings, five of its highest-rated shows are up for renewal. Series such as “Cheers,” “The Cosby Show,” “A Different World,” “Golden Girls” and “Matlock” all have contracts that expire at the end of this season.

Both Paramount and NBC declined to comment. But one senior NBC executive, who requested anonymity, was adamant that the network would not meet Paramount’s renewal terms. The executive said NBC would not allow “Cheers” to become a “loss leader” for the network similar to what happened with “The Cosby Show” this year.

Carsey-Warner Co. last year tried to extract a $100-million “signing bonus” from NBC to renew a fifth season of “The Cosby Show.” The producers were unsuccessful in their efforts but did manage to get the network to pay $2 million for each episode, bringing the total value of the renewal to a record $48 million.

NBC currently pays Paramount a license fee of $1.25 million for each episode of “Cheers.” This year’s order of 25 half-hour episodes cost the network about $31 million. Network sources said Paramount is seeking to increase the license fee 284% to $4.8 million per episode.

According to knowledgeable sources, Paramount has based its asking price--on the advertising revenue that NBC earns from the “Cheers” Thursday night time period. The studio also reportedly has told NBC that it will not be financially worthwhile to continue producing “Cheers” if NBC does not agree to the new terms.

Paramount has estimated that NBC earns an average of $330,000 for each 30-second commercial in “Cheers,” or a total of $2.6 million per episode. Annually, “Cheers” brings NBC about $115 million in advertising revenues. Based on Paramount’s calculation, “Cheers” would account for about 40% of NBC’s estimated 1991 network profits of $200 million.

“Cheers” costs Paramount $2.2 million per episode to make, so that it loses about $1 million for every episode it licenses to NBC. The show costs so much to make principally because of the hefty salaries for its large cast. Star Ted Danson, for example, makes $450,000 per episode.

According to an executive familiar with the negotiations, Paramount has absorbed deficits on “Cheers” for nearly a decade and currently loses more than $25 million annually in production costs. The studio’s position is that it cannot afford to continue producing “Cheers” in the red, especially for a show that is so valuable for NBC.

The studio’s go-for-broke strategy reasons that the 247 episodes already in reruns are sufficient an additional 25 would not meaningfully increase syndication revenues, an executive said.

Paramount began selling reruns of “Cheers” in 1984 after the series had been on the network for two years. So far, “Cheers” has generated more than $315 million in rerun sales, making it one of the most profitable TV shows in history.

The studio’s justification for asking for such a steep renewal fee is based on the reasoning that hit shows earn immense profits for networks and the producer should eventually share in those revenues. By Paramount’s estimate, “Cheers” has earned NBC more than $500 million in advertising revenues since it went on the air in 1982.

A studio executive said Paramount knows that hardball demands can lead the network to strike back at the studio one day. Paramount has two other shows on NBC, “Wings” and “Dear John,” and an upcoming series produced by Ted Danson. And Paramount does not want to lose NBC as a buyer of TV programs.

One possible outcome of the negotiations is that Paramount will agree to supply NBC additional new shows as part of any renewal for “Cheers.”

DECLINING VIEWERSHIP FOR NBC’S TOP SHOWS Although NBC’s prime-time ratings have eroded 27% since 1985, “Cheers” remains comparatively stable and has declined at a much slower rate than the network’s other top-rated comedies. “Cheers” ratings have dropped a marginal 10% since 1985, compared to 49% for “The Cosby Show,” 22% for “Golden Girls” and 30% for “A Different World” since it began in 1987. All four shows are up for renewal.

Ratings are for the prime-time season that runs from September to April. Ratings for the current 1990-91 season are through Feb. 3.


Is ‘Cheers’ Worth $120 Million? : Television: Paramount thinks so. But to renew the show, cost-conscious NBC would give up all the ad revenue generated by its top-rated hit.

Paramount Pictures Corp., which recently launched a highly publicized campaign to control the spiraling costs of making movies and television shows, is demanding $120 million from NBC to renew the hit comedy “Cheers” for a 10th season.

The price Paramount has put on renewing “Cheers” is almost four times the fee that NBC currently pays and would make it the most costly TV series in the history of television. The amount also would equal NBC’s total advertising revenue from the show.

NBC’s option period to renew “Cheers” expired Feb. 1, network sources said, and NBC and Paramount officials met over the weekend without coming to an agreement.

Sources said Paramount has approached ABC and CBS about its offer, which could include other future shows in a package worth “well above” $120 million. But so far, both networks have held back, saying such costs could not be supported in the current soft advertising market.

NBC, the dominant network in prime time for the past five years, is facing a perilous juncture. The network began the season as the hands-down prime-time winner but is now only 0.2 rating points ahead of ABC and 0.5 rating points ahead of CBS.

“ ‘Cheers’ has been an important show for NBC for nine years now,” said Betsy Frank, senior vice president at New York advertising agency Saatchi & Saatchi. “But the position the network is in this year makes it even more important.”

She believes, however, that NBC really has no choice but to renew the show. “This is a business of perceptions, and the perception that NBC would lose its highest-rated show is something I think the network would want to avoid at all costs.”

Robert Broder, an agent who represents the show’s executive producers, brothers Glen and Les Charles and Charles Burrows, said the value of “Cheers” to NBC has increased substantially this year since it has supplanted “The Cosby Show” as the top-rated show in television.

“There’s no question that the network that broadcasts ‘Cheers’ would be the No. 1 network next year,” he said.

While NBC has slid in the prime-time ratings, five of its highest-rated shows are up for renewal. Series such as “Cheers,” “The Cosby Show,” “A Different World,” “Golden Girls” and “Matlock” all have contracts that expire at the end of this season.

Both Paramount and NBC declined to comment. But one senior NBC executive, who requested anonymity, was adamant that the network would not meet Paramount’s renewal terms. The executive said NBC would not allow “Cheers” to become a “loss leader” for the network similar to what happened with “The Cosby Show” this year.

Carsey-Warner Co. last year tried to extract a $100-million “signing bonus” from NBC to renew a fifth season of “The Cosby Show.” The producers were unsuccessful in their efforts but did manage to get the network to pay $2 million for each episode, bringing the total value of the renewal to a record $48 million.

NBC currently pays Paramount a license fee of $1.25 million for each episode of “Cheers.” This year’s order of 25 half-hour episodes cost the network about $31 million. Network sources said Paramount is seeking to increase the license fee 284% to $4.8 million per episode.

According to knowledgeable sources, Paramount has based its asking price--on the advertising revenue that NBC earns from the “Cheers” Thursday night time period. The studio also reportedly has told NBC that it will not be financially worthwhile to continue producing “Cheers” if NBC does not agree to the new terms.

Paramount has estimated that NBC earns an average of $330,000 for each 30-second commercial in “Cheers,” or a total of $2.6 million per episode. Annually, “Cheers” brings NBC about $115 million in advertising revenues. Based on Paramount’s calculation, “Cheers” would account for about 40% of NBC’s estimated 1991 network profits of $200 million.

“Cheers” costs Paramount $2.2 million per episode to make, so that it loses about $1 million for every episode it licenses to NBC. The show costs so much to make principally because of the hefty salaries for its large cast. Star Ted Danson, for example, makes $450,000 per episode.

According to an executive familiar with the negotiations, Paramount has absorbed deficits on “Cheers” for nearly a decade and currently loses more than $25 million annually in production costs. The studio’s position is that it cannot afford to continue producing “Cheers” in the red, especially for a show that is so valuable for NBC.

The studio’s go-for-broke strategy reasons that the 247 episodes already in reruns are sufficient an additional 25 would not meaningfully increase syndication revenues, an executive said.

Paramount began selling reruns of “Cheers” in 1984 after the series had been on the network for two years. So far, “Cheers” has generated more than $315 million in rerun sales, making it one of the most profitable TV shows in history.

The studio’s justification for asking for such a steep renewal fee is based on the reasoning that hit shows earn immense profits for networks and the producer should eventually share in those revenues. By Paramount’s estimate, “Cheers” has earned NBC more than $500 million in advertising revenues since it went on the air in 1982.

A studio executive said Paramount knows that hardball demands can lead the network to strike back at the studio one day. Paramount has two other shows on NBC, “Wings” and “Dear John,” and an upcoming series produced by Ted Danson. And Paramount does not want to lose NBC as a buyer of TV programs.

One possible outcome of the negotiations is that Paramount will agree to supply NBC additional new shows as part of any renewal for “Cheers.”

DECLINING VIEWERSHIP FOR NBC’S TOP SHOWS Although NBC’s prime-time ratings have eroded 27% since 1985, “Cheers” remains comparatively stable and has declined at a much slower rate than the network’s other top-rated comedies. “Cheers” ratings have dropped a marginal 10% since 1985, compared to 49% for “The Cosby Show,” 22% for “Golden Girls” and 30% for “A Different World” since it began in 1987. All four shows are up for renewal.

Ratings are for the prime-time season that runs from September to April. Ratings for the current 1990-91 season are through Feb. 3.


Is ‘Cheers’ Worth $120 Million? : Television: Paramount thinks so. But to renew the show, cost-conscious NBC would give up all the ad revenue generated by its top-rated hit.

Paramount Pictures Corp., which recently launched a highly publicized campaign to control the spiraling costs of making movies and television shows, is demanding $120 million from NBC to renew the hit comedy “Cheers” for a 10th season.

The price Paramount has put on renewing “Cheers” is almost four times the fee that NBC currently pays and would make it the most costly TV series in the history of television. The amount also would equal NBC’s total advertising revenue from the show.

NBC’s option period to renew “Cheers” expired Feb. 1, network sources said, and NBC and Paramount officials met over the weekend without coming to an agreement.

Sources said Paramount has approached ABC and CBS about its offer, which could include other future shows in a package worth “well above” $120 million. But so far, both networks have held back, saying such costs could not be supported in the current soft advertising market.

NBC, the dominant network in prime time for the past five years, is facing a perilous juncture. The network began the season as the hands-down prime-time winner but is now only 0.2 rating points ahead of ABC and 0.5 rating points ahead of CBS.

“ ‘Cheers’ has been an important show for NBC for nine years now,” said Betsy Frank, senior vice president at New York advertising agency Saatchi & Saatchi. “But the position the network is in this year makes it even more important.”

She believes, however, that NBC really has no choice but to renew the show. “This is a business of perceptions, and the perception that NBC would lose its highest-rated show is something I think the network would want to avoid at all costs.”

Robert Broder, an agent who represents the show’s executive producers, brothers Glen and Les Charles and Charles Burrows, said the value of “Cheers” to NBC has increased substantially this year since it has supplanted “The Cosby Show” as the top-rated show in television.

“There’s no question that the network that broadcasts ‘Cheers’ would be the No. 1 network next year,” he said.

While NBC has slid in the prime-time ratings, five of its highest-rated shows are up for renewal. Series such as “Cheers,” “The Cosby Show,” “A Different World,” “Golden Girls” and “Matlock” all have contracts that expire at the end of this season.

Both Paramount and NBC declined to comment. But one senior NBC executive, who requested anonymity, was adamant that the network would not meet Paramount’s renewal terms. The executive said NBC would not allow “Cheers” to become a “loss leader” for the network similar to what happened with “The Cosby Show” this year.

Carsey-Warner Co. last year tried to extract a $100-million “signing bonus” from NBC to renew a fifth season of “The Cosby Show.” The producers were unsuccessful in their efforts but did manage to get the network to pay $2 million for each episode, bringing the total value of the renewal to a record $48 million.

NBC currently pays Paramount a license fee of $1.25 million for each episode of “Cheers.” This year’s order of 25 half-hour episodes cost the network about $31 million. Network sources said Paramount is seeking to increase the license fee 284% to $4.8 million per episode.

According to knowledgeable sources, Paramount has based its asking price--on the advertising revenue that NBC earns from the “Cheers” Thursday night time period. The studio also reportedly has told NBC that it will not be financially worthwhile to continue producing “Cheers” if NBC does not agree to the new terms.

Paramount has estimated that NBC earns an average of $330,000 for each 30-second commercial in “Cheers,” or a total of $2.6 million per episode. Annually, “Cheers” brings NBC about $115 million in advertising revenues. Based on Paramount’s calculation, “Cheers” would account for about 40% of NBC’s estimated 1991 network profits of $200 million.

“Cheers” costs Paramount $2.2 million per episode to make, so that it loses about $1 million for every episode it licenses to NBC. The show costs so much to make principally because of the hefty salaries for its large cast. Star Ted Danson, for example, makes $450,000 per episode.

According to an executive familiar with the negotiations, Paramount has absorbed deficits on “Cheers” for nearly a decade and currently loses more than $25 million annually in production costs. The studio’s position is that it cannot afford to continue producing “Cheers” in the red, especially for a show that is so valuable for NBC.

The studio’s go-for-broke strategy reasons that the 247 episodes already in reruns are sufficient an additional 25 would not meaningfully increase syndication revenues, an executive said.

Paramount began selling reruns of “Cheers” in 1984 after the series had been on the network for two years. So far, “Cheers” has generated more than $315 million in rerun sales, making it one of the most profitable TV shows in history.

The studio’s justification for asking for such a steep renewal fee is based on the reasoning that hit shows earn immense profits for networks and the producer should eventually share in those revenues. By Paramount’s estimate, “Cheers” has earned NBC more than $500 million in advertising revenues since it went on the air in 1982.

A studio executive said Paramount knows that hardball demands can lead the network to strike back at the studio one day. Paramount has two other shows on NBC, “Wings” and “Dear John,” and an upcoming series produced by Ted Danson. And Paramount does not want to lose NBC as a buyer of TV programs.

One possible outcome of the negotiations is that Paramount will agree to supply NBC additional new shows as part of any renewal for “Cheers.”

DECLINING VIEWERSHIP FOR NBC’S TOP SHOWS Although NBC’s prime-time ratings have eroded 27% since 1985, “Cheers” remains comparatively stable and has declined at a much slower rate than the network’s other top-rated comedies. “Cheers” ratings have dropped a marginal 10% since 1985, compared to 49% for “The Cosby Show,” 22% for “Golden Girls” and 30% for “A Different World” since it began in 1987. All four shows are up for renewal.

Ratings are for the prime-time season that runs from September to April. Ratings for the current 1990-91 season are through Feb. 3.


Is ‘Cheers’ Worth $120 Million? : Television: Paramount thinks so. But to renew the show, cost-conscious NBC would give up all the ad revenue generated by its top-rated hit.

Paramount Pictures Corp., which recently launched a highly publicized campaign to control the spiraling costs of making movies and television shows, is demanding $120 million from NBC to renew the hit comedy “Cheers” for a 10th season.

The price Paramount has put on renewing “Cheers” is almost four times the fee that NBC currently pays and would make it the most costly TV series in the history of television. The amount also would equal NBC’s total advertising revenue from the show.

NBC’s option period to renew “Cheers” expired Feb. 1, network sources said, and NBC and Paramount officials met over the weekend without coming to an agreement.

Sources said Paramount has approached ABC and CBS about its offer, which could include other future shows in a package worth “well above” $120 million. But so far, both networks have held back, saying such costs could not be supported in the current soft advertising market.

NBC, the dominant network in prime time for the past five years, is facing a perilous juncture. The network began the season as the hands-down prime-time winner but is now only 0.2 rating points ahead of ABC and 0.5 rating points ahead of CBS.

“ ‘Cheers’ has been an important show for NBC for nine years now,” said Betsy Frank, senior vice president at New York advertising agency Saatchi & Saatchi. “But the position the network is in this year makes it even more important.”

She believes, however, that NBC really has no choice but to renew the show. “This is a business of perceptions, and the perception that NBC would lose its highest-rated show is something I think the network would want to avoid at all costs.”

Robert Broder, an agent who represents the show’s executive producers, brothers Glen and Les Charles and Charles Burrows, said the value of “Cheers” to NBC has increased substantially this year since it has supplanted “The Cosby Show” as the top-rated show in television.

“There’s no question that the network that broadcasts ‘Cheers’ would be the No. 1 network next year,” he said.

While NBC has slid in the prime-time ratings, five of its highest-rated shows are up for renewal. Series such as “Cheers,” “The Cosby Show,” “A Different World,” “Golden Girls” and “Matlock” all have contracts that expire at the end of this season.

Both Paramount and NBC declined to comment. But one senior NBC executive, who requested anonymity, was adamant that the network would not meet Paramount’s renewal terms. The executive said NBC would not allow “Cheers” to become a “loss leader” for the network similar to what happened with “The Cosby Show” this year.

Carsey-Warner Co. last year tried to extract a $100-million “signing bonus” from NBC to renew a fifth season of “The Cosby Show.” The producers were unsuccessful in their efforts but did manage to get the network to pay $2 million for each episode, bringing the total value of the renewal to a record $48 million.

NBC currently pays Paramount a license fee of $1.25 million for each episode of “Cheers.” This year’s order of 25 half-hour episodes cost the network about $31 million. Network sources said Paramount is seeking to increase the license fee 284% to $4.8 million per episode.

According to knowledgeable sources, Paramount has based its asking price--on the advertising revenue that NBC earns from the “Cheers” Thursday night time period. The studio also reportedly has told NBC that it will not be financially worthwhile to continue producing “Cheers” if NBC does not agree to the new terms.

Paramount has estimated that NBC earns an average of $330,000 for each 30-second commercial in “Cheers,” or a total of $2.6 million per episode. Annually, “Cheers” brings NBC about $115 million in advertising revenues. Based on Paramount’s calculation, “Cheers” would account for about 40% of NBC’s estimated 1991 network profits of $200 million.

“Cheers” costs Paramount $2.2 million per episode to make, so that it loses about $1 million for every episode it licenses to NBC. The show costs so much to make principally because of the hefty salaries for its large cast. Star Ted Danson, for example, makes $450,000 per episode.

According to an executive familiar with the negotiations, Paramount has absorbed deficits on “Cheers” for nearly a decade and currently loses more than $25 million annually in production costs. The studio’s position is that it cannot afford to continue producing “Cheers” in the red, especially for a show that is so valuable for NBC.

The studio’s go-for-broke strategy reasons that the 247 episodes already in reruns are sufficient an additional 25 would not meaningfully increase syndication revenues, an executive said.

Paramount began selling reruns of “Cheers” in 1984 after the series had been on the network for two years. So far, “Cheers” has generated more than $315 million in rerun sales, making it one of the most profitable TV shows in history.

The studio’s justification for asking for such a steep renewal fee is based on the reasoning that hit shows earn immense profits for networks and the producer should eventually share in those revenues. By Paramount’s estimate, “Cheers” has earned NBC more than $500 million in advertising revenues since it went on the air in 1982.

A studio executive said Paramount knows that hardball demands can lead the network to strike back at the studio one day. Paramount has two other shows on NBC, “Wings” and “Dear John,” and an upcoming series produced by Ted Danson. And Paramount does not want to lose NBC as a buyer of TV programs.

One possible outcome of the negotiations is that Paramount will agree to supply NBC additional new shows as part of any renewal for “Cheers.”

DECLINING VIEWERSHIP FOR NBC’S TOP SHOWS Although NBC’s prime-time ratings have eroded 27% since 1985, “Cheers” remains comparatively stable and has declined at a much slower rate than the network’s other top-rated comedies. “Cheers” ratings have dropped a marginal 10% since 1985, compared to 49% for “The Cosby Show,” 22% for “Golden Girls” and 30% for “A Different World” since it began in 1987. All four shows are up for renewal.

Ratings are for the prime-time season that runs from September to April. Ratings for the current 1990-91 season are through Feb. 3.


Is ‘Cheers’ Worth $120 Million? : Television: Paramount thinks so. But to renew the show, cost-conscious NBC would give up all the ad revenue generated by its top-rated hit.

Paramount Pictures Corp., which recently launched a highly publicized campaign to control the spiraling costs of making movies and television shows, is demanding $120 million from NBC to renew the hit comedy “Cheers” for a 10th season.

The price Paramount has put on renewing “Cheers” is almost four times the fee that NBC currently pays and would make it the most costly TV series in the history of television. The amount also would equal NBC’s total advertising revenue from the show.

NBC’s option period to renew “Cheers” expired Feb. 1, network sources said, and NBC and Paramount officials met over the weekend without coming to an agreement.

Sources said Paramount has approached ABC and CBS about its offer, which could include other future shows in a package worth “well above” $120 million. But so far, both networks have held back, saying such costs could not be supported in the current soft advertising market.

NBC, the dominant network in prime time for the past five years, is facing a perilous juncture. The network began the season as the hands-down prime-time winner but is now only 0.2 rating points ahead of ABC and 0.5 rating points ahead of CBS.

“ ‘Cheers’ has been an important show for NBC for nine years now,” said Betsy Frank, senior vice president at New York advertising agency Saatchi & Saatchi. “But the position the network is in this year makes it even more important.”

She believes, however, that NBC really has no choice but to renew the show. “This is a business of perceptions, and the perception that NBC would lose its highest-rated show is something I think the network would want to avoid at all costs.”

Robert Broder, an agent who represents the show’s executive producers, brothers Glen and Les Charles and Charles Burrows, said the value of “Cheers” to NBC has increased substantially this year since it has supplanted “The Cosby Show” as the top-rated show in television.

“There’s no question that the network that broadcasts ‘Cheers’ would be the No. 1 network next year,” he said.

While NBC has slid in the prime-time ratings, five of its highest-rated shows are up for renewal. Series such as “Cheers,” “The Cosby Show,” “A Different World,” “Golden Girls” and “Matlock” all have contracts that expire at the end of this season.

Both Paramount and NBC declined to comment. But one senior NBC executive, who requested anonymity, was adamant that the network would not meet Paramount’s renewal terms. The executive said NBC would not allow “Cheers” to become a “loss leader” for the network similar to what happened with “The Cosby Show” this year.

Carsey-Warner Co. last year tried to extract a $100-million “signing bonus” from NBC to renew a fifth season of “The Cosby Show.” The producers were unsuccessful in their efforts but did manage to get the network to pay $2 million for each episode, bringing the total value of the renewal to a record $48 million.

NBC currently pays Paramount a license fee of $1.25 million for each episode of “Cheers.” This year’s order of 25 half-hour episodes cost the network about $31 million. Network sources said Paramount is seeking to increase the license fee 284% to $4.8 million per episode.

According to knowledgeable sources, Paramount has based its asking price--on the advertising revenue that NBC earns from the “Cheers” Thursday night time period. The studio also reportedly has told NBC that it will not be financially worthwhile to continue producing “Cheers” if NBC does not agree to the new terms.

Paramount has estimated that NBC earns an average of $330,000 for each 30-second commercial in “Cheers,” or a total of $2.6 million per episode. Annually, “Cheers” brings NBC about $115 million in advertising revenues. Based on Paramount’s calculation, “Cheers” would account for about 40% of NBC’s estimated 1991 network profits of $200 million.

“Cheers” costs Paramount $2.2 million per episode to make, so that it loses about $1 million for every episode it licenses to NBC. The show costs so much to make principally because of the hefty salaries for its large cast. Star Ted Danson, for example, makes $450,000 per episode.

According to an executive familiar with the negotiations, Paramount has absorbed deficits on “Cheers” for nearly a decade and currently loses more than $25 million annually in production costs. The studio’s position is that it cannot afford to continue producing “Cheers” in the red, especially for a show that is so valuable for NBC.

The studio’s go-for-broke strategy reasons that the 247 episodes already in reruns are sufficient an additional 25 would not meaningfully increase syndication revenues, an executive said.

Paramount began selling reruns of “Cheers” in 1984 after the series had been on the network for two years. So far, “Cheers” has generated more than $315 million in rerun sales, making it one of the most profitable TV shows in history.

The studio’s justification for asking for such a steep renewal fee is based on the reasoning that hit shows earn immense profits for networks and the producer should eventually share in those revenues. By Paramount’s estimate, “Cheers” has earned NBC more than $500 million in advertising revenues since it went on the air in 1982.

A studio executive said Paramount knows that hardball demands can lead the network to strike back at the studio one day. Paramount has two other shows on NBC, “Wings” and “Dear John,” and an upcoming series produced by Ted Danson. And Paramount does not want to lose NBC as a buyer of TV programs.

One possible outcome of the negotiations is that Paramount will agree to supply NBC additional new shows as part of any renewal for “Cheers.”

DECLINING VIEWERSHIP FOR NBC’S TOP SHOWS Although NBC’s prime-time ratings have eroded 27% since 1985, “Cheers” remains comparatively stable and has declined at a much slower rate than the network’s other top-rated comedies. “Cheers” ratings have dropped a marginal 10% since 1985, compared to 49% for “The Cosby Show,” 22% for “Golden Girls” and 30% for “A Different World” since it began in 1987. All four shows are up for renewal.

Ratings are for the prime-time season that runs from September to April. Ratings for the current 1990-91 season are through Feb. 3.


Kyk die video: Het Grote Vastgoeddebat, 31 maart 2021


Kommentaar:

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  2. Daigor

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  3. Burhardt

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  4. Lorance

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  5. Keallach

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  6. Tai

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